In a recent survey conducted by Callaway Golf Co., men were asked “Would you rather play Augusta National or have a date with SI Swimsuit cover girl Bar Refaeli.” A surprising 78 percent chose Augusta over the swimsuit model. The survey also asked “Would you forfeit a week’s pay to play Augusta National,” to which only 60 percent said they would be willing to make the sacrifice.
Everyone’s saying they’re surprised by the results of this survey, but I’m not. You can make a poll say anything depending on you phrase the question. “Push Polling” is the oldest trick in politics, next to taking pictures of your opponent passed out next to a dead hooker. You call people up and say “Do you agree with Sen. Whiteteeth’s policy that your baby is cute and your silver-haired grandma is a dear, or his douchebag opponent’s stance that the American flag is ugly?” Then you issue a statement that says “Support for Sen. on the rise.” Marketing people do it too.
So for Callaway to ask golfers if they’d rather date Bar or play at Augusta is vague at best and misleading at worst. “Date” implies sitting over dinner talking to her as some publicity campaign, like you’ve won a contest or a “Make a Wish” or something. If they’d asked “Would you rather spend a night fucking the shit out of Bar Rafaeli or shoot a 140 at Augusta because the greens are like landing the ball on the hood of a car and you’d go through a case of Pro V1s because your game sucks?” you’d get a very different answer. Still, the wording of the question doesn’t explain why 18% of America’s golfers think a paycheck is worth more than a date with Bar. That makes no sense.
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